Thursday, May 15, 2025
Think about this when you doubt your own ability to do anything:
The HBO service has undergone several rebranding efforts over the years. The first HBO streaming service was known as HBO Go, and it later became HBO Now. HBO Now was rebranded as just HBO, and then it became HBO Max. After that it was just Max, and now we’re back to HBO Max.
I would be willing to bet that each time this rebrand happened, someone’s boss said, “Great idea, Jenkins. You have a big future here. Meanwhile, here’s a bonus.”
I fully expect there to be another rebrand of this to just HBO. It’s the brand everyone knows and is the only one with value.