Not being an expert about the tech industry, AI, or, in fact, anything, I think being a white guy gives me the privilege to weigh in on Apple’s AI debacle1.

Seeing as Apple is clearly behind in this AI nonsense, I suggest they punt to ChatGPT and focus on Swift Assist2. It’s something they should be experts in (Swift) and would directly help developers make apps. I hope Apple talks among itself and comes to a good solution.


  1. Do I have to explain I’m being facetious? ↩︎

  2. I mean, they need to do all the things, but focusing on one at a time might allow them to actually get it done. ↩︎

Apple