📱 I know Apple is a big corporation that I clearly have too much invested in (mentally and otherwise), but I do appreciate the fact that of all the big tech giants, Apple is the easiest to walk away from.

Critics of the big tech companies are often told, “If you don’t like the company, don’t use its products.” I did this experiment to find out if that is possible, and I found out that it’s not—with the exception of Apple.

With the exception of Apple.

I’ve said this for years and I’ve gotten nothing but scorn from friends and colleagues. I don’t imagine this linked article will help because it seems like minds can’t be changed nowadays. Anyway, to me, this all still keeps me in the decision-maker’s chair and shows that Apple still has to win my business each time something new comes along.